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Coaching Team

Jay Kelly


Jay works with players of all abilities, coaching players from a beginner level to Tour Professional. Jay currently works with many Professional golfers and elite amateurs, helping them reach full potential and end goals.

Jay has been fortunate enough to work alongside, play with and receive tuition from some of the worlds top professionals. The learning doesn’t stop for Jay, as he still travels the world seeing other top golf coaches, seeking out new ideas and findings about the game.

Jay believes in goal-setting with time-scales so that individuals are able to monitor progress and move towards the next stage in their game. Part of the introduction process will be setting realistic goals to suit your needs and expectations.

To maximise learning potential, every client receives an analysis video with commentary and split screen, showing their progressive changes during the course of a lesson.

Every lesson is complimented with full access to Trackman. The worlds most trusted ball and club tracking technology. The software is trusted by the world’s best golfers and coaches and instrumental to believing in the swing changes made during a lesson.

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Jerri Sewell


Jerri turned pro in 2015 playing off a scratch handicap. She had a very successful amateur career becoming the youngest ever Kent ladies champion at the time, and two-time junior champion. Her most significant achievement was back to back wins at the Sir Henry Cooper junior masters.

Jerri was a regular member of the England south-region squad and uses this experience in much of her teaching today. As a result of playing to such a high standard from a young age it has given Jerri great knowledge in all aspects of coaching and the game.

Jerri teaches all abilities and ages from beginners to single figure golfers with great success and has built up a strong clientele of lady golfers, who have excelled in their games. Her main goal is to involve as many people as possible in the great game of golf, by providing them with quality information and coaching sessions.

Jerri's Lesson Prices

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Tom Roberts


Tom started playing golf at a young age and quickly developed into a good level player getting into the Kent junior squad from the ages of 15-17. Winning various local competitions and boasting a 100% winning record playing for the Kent junior team. Tom turned Professional in 2014 winning the first tournament he entered.

Tom has completed 2 degrees, firstly Sports and Exercise Science and secondly the PGA Foundation Degree in the summer of 2017. This allows him to work with any level of golfer. With an extensive knowledge of biomechanics and physiology, Tom specialises in injury prevention to create a swing that allows you to swing to the best of your ability and beyond.

Tom teaches all levels of golfer from beginners to fellow winning PGA professionals within the south region. His main aim is to improve participation and increase the three main elements of golf, enjoyment, improvement and competition.

Tom's Lesson Prices

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Lessons are available Seven days a week at West Kent.

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